NEAR To Impossible: Few and Far | The Highway for the NFT Ecosystem on NEAR

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1. 0:00

   we're not changing how artists live but we're changing how they're going to live in the future it allows them the ability to start to create generational wealth which has never been an option for most artists now but for the future it will start to be an option for them even Farr is a One-Stop destination for exceptional web through experiences whether that's nfts gaming D5 or other

2. 0:30

   applications period and we're kind of one of the first projects that's actually being able to cross-pollinate people who are nft enthusiasts but also D5 d-gens because we've got tokenized approach to our Marketplace or actually giving fees back to users when they've purchase nfts so that's kind of at a high level what we're doing at the bar um past Tarsha I'm one of the co-founders of food and far and I'm Karissa winnet and I'm the VP of operations with unfar lifetime uh

3. 1:01

   self-taught designer and developer started a web 2 gaming company evolved it to a web 3 play to earned gaming company on algorand have built on a number of layer ones and my background like a lot of people I was investing in Bitcoin I was more kind of like on the retail side what really brought me in was the summer of D5 when we had smart contract Computing platforms and I had a web 2 business at the time and that really was the point where I saw the

4. 1:30

   potential to actually take what we were doing to to the next level with smart contracts so really the defy aspect is sort of what pulled me into it more than anything else I had a lot of friends who were slipping Bitcoin and I really didn't understand any of that stuff to be fully transparent and I thought if they can figure it out there's literally nothing stopping me from figuring this out so I was taking all these courses and doing all this research but what I loved about the blockchain specifically

5. 1:54

   was how organized everything was how it builds on itself I thought this is something really unique and so I started to create business models with mundane businesses on how I could put them in web3 how I could build on a blockchain and I got kind of obsessed with it and then I thought if I could get into it and really just get my hands dirty and learn on like boots on the ground I can probably take this world by storm I just

6. 2:17

   got really lucky I applied to a job and they hired me and I just kind of got thrown into the fire and in two years I went from an executive assistant chief of staff director of Ops to VP of Ops gave me an opportunity to work with really interesting nft projects but I also before that worked with a lot of huge entertainment companies so I had a background in that so I had a really good idea of what artists in the space want and what we need and the utility

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   that they're looking for she comes from a background of you know Major Brands and IEP we wanted to bring her on to really kind of scale us up at few and far what we're doing is really interesting with this whole drama around nft royalties and them being off optional so there's this whole crazy battle about uh having optional royalties and this kind of race to the bottom where marketplaces are coming in

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   and undercutting and basically part of my friends they're screwing over creators and so with few and far and nearest flexible smart contracts we're developing a really interesting approach where creators actually have the tools to enforce royalties at the Smart contract level so we can do interesting stuff like have Dynamic royalties where they can evolve over time a Creator can

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   decide what Marketplace is their nfts can or cannot be listed on Etc and near's got this amazing smart contract architecture that's like really flexible and dynamic that enables us to do that in the entertainment industry you have to chase people down to get your royalties it's not something simple that happens you don't just get a check every month a lot of people think that but there's actually specific people that chase down royalties for actors and actresses and singers and things of that

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    nature and if you're an independent artist who's sold their song on a huge soundtrack you have to hire someone to chase those royalties and you don't always have the money so if we can put it in an nft and wrap that and make sure that code is in that smart contract that person no longer has to worry whether or not they're going to get that check or pay someone to go find that for them we're solving a huge problem that I

11. 4:16

    think is going to change the first layer which is entertainment and then later on the business world and as a whole so near's approach they've really looked at things from a ux perspective nears got these like amazing web wallets that are like super easy to onboard users with where you can actually have like almost like a Twitter handle so that like onboarding perspective from a ux um point of view is really why we we're

12. 4:40

    focused on building on your first I think we're going to be in kind of like a multi-chain Omni chain universe but near from a blockchain perspective is where we are most confident kind of launching our platform and starting to plant the seeds there you know the challenge has been how do we get the next one billion users to wipe three and a billion sounds like a lot but it's really not once you get more people in the ecosystem and especially because

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    it's so easy it's one step really you just use your email address I think that's the kind of the difference in terms of what we're doing opposed to what everyone else is doing is they have multiple steps and that scares people but when you simplify it and you make it less scary and you educate people on on what we're doing I think one billion is is small in comparison to what I actually think we're going to be able to do