Illia Polosukhin on why AI agents will ignore sponsored results.
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About this video
Amazon earns from sponsored promotions in its search results, on top of the thin margins on sales.
AI agents shopping on your behalf won't respond to that. To an agent, search results are "a JSON array" to scan. It doesn't matter how they're presented.
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Transcript
111 wordsCaptions as YouTube publishes them, usually machine-generated, so product and people names can be misheard.
- 0:00
That's what we see right now is like if you think of Amazon, their business model, you know, that people don't really think about includes sponsored promotions and search results and that actually generates more probably revenue relative to you know some of the like very thin margins they charge on the on the kind of sales themselves. I don't know the exact numbers, but agents not gonna ignore promotion, sponsored, whatever, right?
- 0:29
They're gonna ignore, you know, first result or third result, right? It's a JSON array that they're going to like scan, you know, in a in a in the same way. It doesn't matter how how it's presented.