Introduction

Near Hispano is a community focused on education; our main activity is the execution of bootcamps.

Now, we want the information about these activities to reach a larger audience we can connect with and thus attract them to educate themselves and have a career in NEAR.

We propose an Educational Marketing campaign where we promote the experience of bootcamps from a human point of view through the communication channels of Near Hispano.

NEAR Hispano official channels:

• Discord
• Telegram
• Twitter
• Medium
• Youtube

The proposal focuses on maximizing the interaction of these channels with activities and campaigns that have an impact on the following actions:

• Increase in registrations for NCA, NCD, and NCP bootcamps
  Tentatively NC Entrepreneur and NC Game Developer
• Recognition at the regional level of the activities and results of the Guild (Views)
• Dissemination in non-established media, outside NEAR communities, in order to grow NEAR Hispano recognition as an educational leader in blockchain technologies. (i.e. Cryptonoticias)
• Publicize the DiR projects (through its promotional content of the human experience, similar to influencer’s way of spreading information)
• Promote NEAR University fellowships

Breakdown

• Create content that explains the expectations and opportunities offered at the Bootcamps through content dissemination.
• Creation of short videos for Tiktok and Instagram, distributed on Discord, Twitter, and Telegram that condense the bootcamp experience, increasing views, likes, and other interactions on social networks.
• Creation of long videos for Youtube focused on frequently asked questions, webinars, and guiding information.
• The creation of written content to spread on Medium and other media outside of NEAR (i.e. Criptonoticias) increases the presence of Near Hispano in the Spanish-speaking Blockchain community. Publicize the projects of Guild members and NEAR University (through its promotional content of the human experience in bootcamps)
• Hosting online meetups, twitter spaces, and telegram AMAs (with the project leaders from the DiR).

Workflow:

1. Contact the instructor and submit requirements for the campaign
2. Contact developers who are taking the DiR to join the campaign as influencers and submit requirements
3. Generation of written and audiovisual content
4. Editing of written and audiovisual content
5. Dissemination in the different networks and media

While carrying on the activities of moderation and management of the different channels for the reception and location of new participants, the mentoring and guidance for project leaders to tell their story, and the organization of AMAs.

Types of deliverables:

• Written and audiovisual content, publications, infographics, promotional images, etc.
• The execution plan for open-source campaigns
• Monthly report that includes metrics achieved

Monthly target metrics:

• Growth of 200 followers on Twitter
• Growth of 100 subscribers on Youtube
• Growth of 50 subscribers on Medium
• Growth of 50 registered in the Bootcamps that arrive through our networks

Team:

• Campaign Leader / Content Manager - 12h weekly
• Community Manager - 20h weekly
• Editor/Designer - 8h per week
• Moderators (NCA/NCD) - 20h per week
• Content Creator (NCP/NCI) - 8h per week

Other tasks:

• Influencer (NCD/DiR) - $120 video creation
• Influencer (Instructor) - $150 video creation

This is an open opportunity for developers, instructors, and project leaders to show their work and receive a reward.

Funding Request: $5,000 monthly

Content Manager - $1050
Community Manager - $600
Editor/Designer - $600
Moderators (NCA & NCD) - $400 each
Content Creator - $600
Raw Video Creations - $1350

Clarification:

There is a risk that participants, mentors, and facilitators do not want to share information about their bootcamp experience. Therefore, the information available to disseminate will be limited.

Difficulty in the NCI, NCP, and DiR for the creation of audiovisual content in the format and with the instructions that are delivered.

The campaign will not contain:
Informative content related to Airdrops
It will be avoided to promote incentives or prizes in NEAR or another token

Even tho, I came up with the ideation of this campaign here, I will not take any role as a team member. I will be in charge of reviewing, reporting, building the team, sharing guidance to the team, and helping with community connections and the setup of the online events. Meaning I will help as part of the leadership from the Near Hispano core team, but this will be a sub-team we will create.

---

Proposer wallet: nearhispano.sputnikdao.near

Council members: @cloudmex-alan @claudioac @Cristian