[March 2022 Monthly Report] EiR, Digital Marketing, North America Educational Partnerships

Project title: Partnerships in Education - North America (EiR) and Digital Marketing for NEAR Uni

One-liner: Development and expansion of educational partnerships in North America via higher education institutions, private institutions (boot camps, etc), entrepreneurs/influencers, investors. Whilst improving the digital marketing presence and metrics of NEAR Uni.

Project Summary: Our aim is to make NEAR the go-to protocol for Web3 in the Americas by providing the most expansive, highest quality, and most accessible education platforms to people of all backgrounds who are interested in learning both its technical and non-technical aspects to build, teach, or incorporate into their existing businesses. Developing relationships with investors, professors, businesses and entrepreneurs is of key importance.

Series: North American Partnership Expansion

Project members

Fauve Altman
Erin Lamb

Advised by: Shashi Shekhar

Period: Month of March 2022

The past month englobes:

• ICTC as NEAR Uni Partner for giving visibility to any and all courses to students all over Canada. Integrating near uni courses in their blockchain cohorts. Goal is to participate in their event, have a placeholder on their webpage, gain access to their audience by promoting the free courses.

• NCFA as NEAR Uni partner for their blockchain event as well as for content visibility. They have access to all professionals canada wide in the digital economy/fintech/new tech industries. Goal is to participate in their event, have a placeholder on their webpage, gain access to their audience by promoting the free courses.

• Twitter analytics for March after taking over the twitter page management:
  Tweet impressions
  2.32M
  Profile visits
  47.1K
  Mentions
  691
  New followers
  653

• Managing the external agency for social media management and SEO improvements, google analytics, ads management.

• Reviewing grant proposals until submission of the grant.

• Building NCA program, outline course is done, detailing the content and launching session date during the first week of April.

• Building the decentralized accelerator and locking key angel investors with their own pool of startups wanting to build on a blockchain, referring them to NEAR, and each investor coming with a strong investment capital.

• LinkedIn page setup for NEAR University, which will be used in conjunction with NEAR Playbook to for ads and promotion.

• Marketing strategy for NEAR Playbook