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by Unity Nodes
Product & Design

NEAR <>SOL- Brief Customer Segmentation review

2 posts255 views1 likesLast activity Mar 2022

  1. Galactic-wuOP 1

    Zooming out, and comparing NEAR to Solana, what are the inherent differences between the targeted customers(or personas). Demographics, geographics, etc, and how do they both compare to ETH – My empirical observation is that each customer group shares many of the same commonalities, with NEAR better positioned to capture a younger demographic.
    As I continue building on NEAR, I’m planning to begin conducting as many customers call as possible so that I can understand problems from the end-users perspective, rather than making assumptions or making decisions based on loosely defined logic. Going back to my original point now - Structurally, NEAR has an opportunity to activate, acquire and, retain both younger and older demographics due to the user-friendly nature of the network.
    I see the continued growth of NEAR as being critical to our overall success at GalacticWay, so I hope to provide as much insight and open conversations about customer problems that people are currently solving.

  2. David_NEAR

    I can’t comment on the target for Solana as I’m not deeply familiar with their ecosystem or goals in the same way I am with NEAR.

    At NEAR we’re working to bridge the gap between Web2 and Web3 which, essentially, makes the focus every internet user. You can consider the onboarding on the next 1 Billion users into the world of Web3 as the ‘north star’ that many of us are working toward.

    This goal, the bridging of the Web2/3 world, really shines through when people get hands on with the protocol IMO. Not just from a developer POV, but particularly from a user POV.

    From step one it’s already designed to be easier to user with human readable addresses and the ability to secure your wallet via email (despite it being a less secure option)