{"id":"v2maxBxdgfI","title":"[REDACTED] 2024 | Bridging Web2 to Web3  Revolutionizing Loyalty With Blockchain Rewards","description":"Crowny is revolutionizing traditional loyalty programs by bridging Web2 and Web3 with blockchain-based rewards. Through e-commerce plugins, businesses can seamlessly onboard to Crowny’s platform, gaining access to a cross-chain rewards ecosystem powered by companies like NEAR, Solana, and Wormhole.\n\nQuincy Dagelet - Crowny & TokenBridge\n\nNEAR is the Blockchain for AI\nWebsite: https://near.org/\nNEAR AI: https://near.ai/\nIntents: https://near.org/intents\nChain Abstraction: https://www.proximity.dev/\nSharding: https://nearone.org/\n\nFor the devs\nGitHub: https://github.com/near \nDev Docs: https://docs.near.org/\nDevhub: https://devhub.near.page/ @NEARDevHub\n\nConnect with socials\nTwitter:   / nearprotocol  \nBlog: https://near.org/blog/\nMedium:   / nearprotocol  \n#NEAR #nearprotocol #NEARAI","channel_name":"NEAR Protocol","published_at":"2024-11-12T00:00:00.000Z","thumbnail_url":"https://img.youtube.com/vi/v2maxBxdgfI/hqdefault.jpg","transcript_text":"so good morning good morning guys like I was thinking about doing this presentation for at least 50 more people but here we are with kind of like the most loyal community members we are having I think it's a kind of a good day weather is good Bitcoin is reaching new all-time high so we can all be rich again so what are we actually doing and what are we building so with crowny we are building an app powered loyalty plat oh so with crowny we're building app powered loyalty platform to Simply put it what we are mainly doing there is trying to abstract as much as possible while onboarding brands from web 2 into web 3 we do this by mainly focusing on the wall loyalty vertical and on boarding those businesses to different e-commerce plugins the first one we are starting with is Shopify later on the users which we will be on boarding they get rewarded in both native blockchain based points tokens on different chains and also our native crowning so to continue from that aspect we can really see that there are a lot of we can really see that there are a lot of problems occurring within the Loyalty industry I think IIA was just talking about like e-commerce is one of the big things with the new intent uh intent based messaging what they are focusing on as near personally one of the things I really dislike is whenever I'm in a coffee store or whenever I shop online that I have to download a different application that I get bombarded by different emails from all these different brands and never NE nothing is just in one interface it's all put together so we have a very simple solution and our solution our solution is crowning just an app powered web3 loyalty platform where everything in our application is abstracted so once you're downloading it once you're joining a program you won't even notice that you're actually on the blockchain the cool part here is we not only have an application because from the other side businesses need to be able to create content to reach out to their community so think of building certain AI narratives with near on the other side we have the direct connection with e-commerce companies through our e-commerce plug-in so what we are doing is just onboarding businesses from web 2 into web 3 with having a B2B Toc solution for the end user so as an end user you don't even realize your own chain as a business everything is abstracted so you don't get the crypto talks or that companies might be scared about joining you so why is it so relevant right now it mainly becomes relevant because Money Talks right we can all see that bigger corporations are trying to enter web 3 because it's kind of sexy it becomes more and more interesting and there are some Brands behind me I think some of you know BMW L'Oreal Nike Starbucks which shut down that program kind of funny enough it would have never worked on polygon anyway so to started with a video about a demo of our platform and I'm just going to stand like this so it's easier for everyone to see this is where you as a business easily set up your loyalty program you pick your card color and after picking your card color you continue you completely set your automated rewards again you don't even see that anything is crypto related then we continue and now you're in the platform so you want to create your earning rules either per order or sign up or based on like a standardized spending so you create those Rules by creating the rules you set a specific reward for engaging with content but now as a user you want to spend it or you need a promotion so this is where you create a promotion all these promotions are directly tied into your Shopify store so you can just copy paste it scrape the data and it's as simply as it can get so you have your discount amounts but once you're there the next step is is how do you get your users in the platform because creating it that's not that hard now you need to get your users in there so you can either do it by creating brandable QR codes where you can automatically send an email after someone purchased something in your store and you let them join the program or you can do it via an offline environment through event so this is how it would look like Fe the on the application side to drive more recurring sales it's very easy you're able to just Jo Jo the program you scan the invitation and there you go you have a certain amount of points after receiving the points you're now able to do more with your community you can now purchase either a coupon a voucher in this example or you can use the discount code you just received to claim a product for example so let's get back to the website and this is where or to your email this is where you can see the head I'm seeing the head you just copy the code it's included and you haven't even noticed that blockchain was being used in the back end of it everything here built on the salana compressed nft standard and from there on building new features with near together so this is our loyalty and rewards flow you begin your journey you earn a you shop by earning as sh shop you interact to earn by interacting eventually un like more exclusive deals to show Shop and Save again but we have another company which is called token brdge and which was just briefly introduced by David so we have crowny and token brdge token Bridge got uh funded by near in the beginning of the year and the interesting part is that we accumulate for over 95% of all volume between salana and near which is going on so what you can see in the graph is we launched it in July and ever since July it has been increasing to get more yeah inflow on nearest chain why is this so interesting because we are just getting started as a company and with that I mean that there are more networks coming to near and Native stable swapping is one of the examples we Contin to do so currently it's reped assets one of the next versions is getting like those native Stables across to really make the D ecosystem or the meme coions you can now purchase on near more attractive to the salana user or the other way around just depends on yeah what the end user wants right another thing is more networks are coming and with more networks I personally like sui so we might get sui right and that's not to top it off with we also have more wallets and more DFS which we are directly integrating with and this is just purely on the token Bridge side since token Bridge intertwines directly with crowny there are so many vertical we can focus on which I would say the most important and prominent one is bringing onchain loyalty to near and that to me is the way how you bridge the gap from web 2 towards web 3 by providing those blockchainbased rewards to them as a company currently it's on Salam it's coming too near but it just doesn't stop at that as a layer one there are two more vertical we are focusing on so loyalty is the first step from loyalty you can also create like extended streams for offline uh for offline rewards for example so let's say this W event you would get be able to get rewards to just scan a QR code to interact with people here and earn everything we are doing is from a point of view where you as a business are not paying your users only in crypto to say like ah you need to join us and you get something back for it no it's actually users which want to participate in your program already because they are your loyal community members and they will make sure that you're able to drive even further that's it thank you guys","transcript_synced_at":"2026-11-03T05:23:29.431Z","segments":[{"start_seconds":0,"text":"so good morning good morning guys like I was thinking about doing this presentation for at least 50 more people but here we are with kind of like the","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=0s"},{"start_seconds":9,"text":"most loyal community members we are having I think it's a kind of a good day weather is good Bitcoin is reaching new","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=9s"},{"start_seconds":16,"text":"all-time high so we can all be rich again so what are we actually doing and what are we building so with crowny we","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=16s"},{"start_seconds":25,"text":"are building an app powered loyalty plat oh so with crowny we're building app powered loyalty platform to Simply","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=25s"},{"start_seconds":32,"text":"put it what we are mainly doing there is trying to abstract as much as possible while onboarding brands from web 2 into","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=32s"},{"start_seconds":41,"text":"web 3 we do this by mainly focusing on the wall loyalty vertical and on boarding those businesses to different","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=41s"},{"start_seconds":49,"text":"e-commerce plugins the first one we are starting with is Shopify later on the users which we will be on boarding they","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=49s"},{"start_seconds":58,"text":"get rewarded in both native blockchain based points tokens on different chains and also our native","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=58s"},{"start_seconds":66,"text":"crowning so to continue from that aspect we can really see that there are a lot","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=66s"},{"start_seconds":74,"text":"of we can really see that there are a lot of problems occurring within the Loyalty industry I think IIA was just talking about like e-commerce is one of","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=74s"},{"start_seconds":82,"text":"the big things with the new intent uh intent based messaging what they are focusing on as near personally one of","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=82s"},{"start_seconds":91,"text":"the things I really dislike is whenever I'm in a coffee store or whenever I shop online that I have to download a","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=91s"},{"start_seconds":98,"text":"different application that I get bombarded by different emails from all these different brands and never NE","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=98s"},{"start_seconds":105,"text":"nothing is just in one interface it's all put together so we have a very simple solution and our solution our","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=105s"},{"start_seconds":115,"text":"solution is crowning just an app powered web3 loyalty platform where everything in our application is","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=115s"},{"start_seconds":122,"text":"abstracted so once you're downloading it once you're joining a program you won't even notice that you're actually on the","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=122s"},{"start_seconds":131,"text":"blockchain the cool part here is we not only have an application because from the other side businesses need to be","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=131s"},{"start_seconds":139,"text":"able to create content to reach out to their community so think of building certain AI narratives with near on the","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=139s"},{"start_seconds":148,"text":"other side we have the direct connection with e-commerce companies through our e-commerce plug-in so what we are doing","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=148s"},{"start_seconds":156,"text":"is just onboarding businesses from web 2 into web 3 with having a B2B Toc","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=156s"},{"start_seconds":163,"text":"solution for the end user so as an end user you don't even realize your own chain as a business everything is","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=163s"},{"start_seconds":170,"text":"abstracted so you don't get the crypto talks or that companies might be scared about joining you so why is it so","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=170s"},{"start_seconds":178,"text":"relevant right now it mainly becomes relevant because Money Talks right we can all see that bigger corporations are trying to enter web 3 because it's kind","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=178s"},{"start_seconds":187,"text":"of sexy it becomes more and more interesting and there are some Brands behind me I think some of you know BMW","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=187s"},{"start_seconds":194,"text":"L'Oreal Nike Starbucks which shut down that program kind of funny enough it would have never worked on polygon","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=194s"},{"start_seconds":202,"text":"anyway so to started with a video about a demo of our platform and I'm just going to","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=202s"},{"start_seconds":210,"text":"stand like this so it's easier for everyone to see this is where you as a business easily set up your loyalty program you pick your card color and","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=210s"},{"start_seconds":219,"text":"after picking your card color you continue you completely set your automated rewards again you don't even","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=219s"},{"start_seconds":226,"text":"see that anything is crypto related then we continue and now you're","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=226s"},{"start_seconds":233,"text":"in the platform so you want to create your earning rules either per order or sign up or based on like a standardized","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=233s"},{"start_seconds":240,"text":"spending so you create those Rules by creating the rules you set a specific reward for engaging with content but now","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=240s"},{"start_seconds":249,"text":"as a user you want to spend it or you need a promotion so this is where you create a promotion all these promotions are directly tied into your Shopify","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=249s"},{"start_seconds":258,"text":"store so you can just copy paste it scrape the data and it's as simply as it can get so you have your discount amounts","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=258s"},{"start_seconds":267,"text":"but once you're there the next step is is how do you get your users in the platform because creating it that's not that hard now you need to get your users","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=267s"},{"start_seconds":276,"text":"in there so you can either do it by creating brandable QR codes where you can automatically send an email after someone purchased something in your","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=276s"},{"start_seconds":284,"text":"store and you let them join the program or you can do it via an offline environment through event so this is how","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=284s"},{"start_seconds":292,"text":"it would look like Fe the on the application side to drive more recurring sales it's very easy you're able to just Jo Jo the program you scan the","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=292s"},{"start_seconds":301,"text":"invitation and there you go you have a certain amount of points after receiving the points you're now able to do more","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=301s"},{"start_seconds":309,"text":"with your community you can now purchase either a coupon a voucher in this example or you can use the discount code","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=309s"},{"start_seconds":318,"text":"you just received to claim a product for example so let's get back to the website and this is where or to your email this","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=318s"},{"start_seconds":326,"text":"is where you can see the head I'm seeing the head you just copy the code it's included and you haven't even noticed","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=326s"},{"start_seconds":335,"text":"that blockchain was being used in the back end of it everything here built on the salana compressed nft standard and","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=335s"},{"start_seconds":342,"text":"from there on building new features with near together so this is our loyalty and rewards flow you begin your journey you","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=342s"},{"start_seconds":351,"text":"earn a you shop by earning as sh shop you interact to earn by interacting eventually un like more exclusive deals","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=351s"},{"start_seconds":359,"text":"to show Shop and Save again but we have another company which is called token brdge and which was just briefly introduced by David so we have crowny","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=359s"},{"start_seconds":366,"text":"and token brdge token Bridge got uh funded by near in the beginning of the year and the interesting part is that we","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=366s"},{"start_seconds":375,"text":"accumulate for over 95% of all volume between salana and near which is going on so what you can see in the graph is","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=375s"},{"start_seconds":384,"text":"we launched it in July and ever since July it has been increasing to get more yeah inflow on nearest chain why is this","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=384s"},{"start_seconds":394,"text":"so interesting because we are just getting started as a company and with","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=394s"},{"start_seconds":401,"text":"that I mean that there are more networks coming to near and Native stable swapping is one of the examples we","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=401s"},{"start_seconds":410,"text":"Contin to do so currently it's reped assets one of the next versions is getting like those native Stables across","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=410s"},{"start_seconds":417,"text":"to really make the D ecosystem or the meme coions you can now purchase on near more attractive to the salana user or","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=417s"},{"start_seconds":425,"text":"the other way around just depends on yeah what the end user wants right another thing is more networks are","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=425s"},{"start_seconds":433,"text":"coming and with more networks I personally like sui so we might get sui right and that's not to top it off with","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=433s"},{"start_seconds":442,"text":"we also have more wallets and more DFS which we are directly integrating with and this is just purely on the token Bridge side since token Bridge","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=442s"},{"start_seconds":451,"text":"intertwines directly with crowny there are so many vertical we can focus on which I would say the most important and","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=451s"},{"start_seconds":459,"text":"prominent one is bringing onchain loyalty to near and that to me is the way how you bridge the gap from web 2","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=459s"},{"start_seconds":468,"text":"towards web 3 by providing those blockchainbased rewards to them as a company currently it's on Salam it's","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=468s"},{"start_seconds":475,"text":"coming too near but it just doesn't stop at that as a layer one there are two more vertical we are focusing on so loyalty is the first step","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=475s"},{"start_seconds":484,"text":"from loyalty you can also create like extended streams for offline uh for offline rewards for example so let's say","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=484s"},{"start_seconds":493,"text":"this W event you would get be able to get rewards to just scan a QR code to interact with people here and earn","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=493s"},{"start_seconds":501,"text":"everything we are doing is from a point of view where you as a business are not paying your users","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=501s"},{"start_seconds":509,"text":"only in crypto to say like ah you need to join us and you get something back for it no it's actually users which want","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=509s"},{"start_seconds":516,"text":"to participate in your program already because they are your loyal community members and they will make sure that","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=516s"},{"start_seconds":523,"text":"you're able to drive even further that's it thank you guys","url":"https://www.youtube.com/watch?v=v2maxBxdgfI&t=523s"}],"youtube_url":"https://youtube.com/watch?v=v2maxBxdgfI","url":"https://near-pedia.xyz/videos/v2maxBxdgfI"}