{"id":"DWL8P45glF0","title":"The Future of Attention Economy: Linking Physical Activity and Attention","description":"Oleg the founder of SWEAT Economy has a fireside chat with NEAR Foundation COO Chris Donovan at Token 2049.  Oleg breaks down the attention economy and physical activity intersect in this eye-opening video. Learn how both actions hold immense value, are sought after by advertisers and healthcare providers, and why they are scarce resources. A potential of this trillion-dollar industry! #AttentionEconomy #PhysicalActivity #Advertising #HealthcareIndustry #ValueInScarcity #FutureOfFitness #AttentionAndCalories #IncentivesForActivity #TrillionDollarIndustry #IntersectionOfAttentionAndActivity #SWEATeconomy #NEARprotocol","channel_name":"NEAR Protocol","published_at":"2024-05-01T00:00:00.000Z","thumbnail_url":"https://img.youtube.com/vi/DWL8P45glF0/hqdefault.jpg","transcript_text":"you cannot do that with a centralized point system that only operate within the app it needs to be freely tradable it needs to be on exchanges so that there is actually completely kind of arms length pricing because what we realized is that physical activity has a lot of parallels with attention and attention economy is $7 trillion in size and it is built around you you paying attention you been active is extremely similar to you paying attention both actions are valuable to you both actions have third parties that are willing to pay for it advertisers for attention uh Health Care Providers insurers ultimately governments are very interested in physical activity and they are prepared to incentivize you for that and","transcript_synced_at":"2026-11-03T05:59:29.066Z","segments":[{"start_seconds":0,"text":"you cannot do that with a centralized point system that only operate within the app it needs to be freely tradable","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=0s"},{"start_seconds":7,"text":"it needs to be on exchanges so that there is actually completely kind of arms length pricing","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=7s"},{"start_seconds":16,"text":"because what we realized is that physical activity has a lot of parallels with attention and attention economy is","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=16s"},{"start_seconds":25,"text":"$7 trillion in size and it is built around you you paying attention you been","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=25s"},{"start_seconds":32,"text":"active is extremely similar to you paying attention both actions are valuable to you both actions have third","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=32s"},{"start_seconds":40,"text":"parties that are willing to pay for it advertisers for attention uh Health Care Providers insurers ultimately governments are very","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=40s"},{"start_seconds":49,"text":"interested in physical activity and they are prepared to incentivize you for that and","url":"https://www.youtube.com/watch?v=DWL8P45glF0&t=49s"}],"youtube_url":"https://youtube.com/watch?v=DWL8P45glF0","url":"https://near-pedia.xyz/videos/DWL8P45glF0"}