{"id":"8prTf3LQGiM","title":"Block Zero Stage | Marketing Through Web3 Mechanisms at DevHub and Beyond","description":"Marketing Through Web3 Mechanisms at DevHub and Beyond, presented by Joe Spano of ShardDog, at NEARCON 2023\n\nAs it becomes harder to reach a meaningful audience through traditional Web2 marketing practices, Web3 provides unique opportunities to create relationships while allowing users to retain control and privacy. This talk explores the ways to do this and why this new type of marketing is the future for brands, projects, and creators.\n\nJoin NEAR's community:\nWebsite: https://near.org/\nReddit:   / nearprotocol  \nDiscord: https://near.chat/\nMedium:   / nearprotocol  \nBlog: https://near.org/blog/\nTwitter:   / nearprotocol  \nGitHub: https://github.com/near  https://github.com/nearprotocol\nDev Docs: https://docs.near.org/\nCreate a wallet: https://wallet.near.org/create\nApps on NEAR: https://awesomenear.com/\nLearn to Build On NEAR: https://www.near.university/\nGrants & Funding: https://near.org/grants/\n#Blockchain #FutureisNEAR #NEAR #nearprotocol\n#nft #dao","channel_name":"NEAR Protocol","published_at":"2023-11-21T00:00:00.000Z","thumbnail_url":"https://img.youtube.com/vi/8prTf3LQGiM/hqdefault.jpg","transcript_text":"very excited to welcome a an OG to the stage we've got Joe Bano Shard dog the man the myth the legend everybody knows him and he's a big part of our ecosystem he's going to be talking to us about marketing through web three mechanisms at Dev Hub and Beyond let's welcome Shard dog to the stage thank you all right all right thank you I appreciate you guys coming I'll try to bring a little bit more energy I know it's the end of the day I know people are tired everything else uh so yeah so let's get right into it uh first off uh I'm Joe uh so if you don't know who I am uh that's perfectly okay uh I started in the ecosystem as co-host of already layer one podcast I'm a developer uh I co-founded Shard dog if you don't know what that is it's a web three marketing platform we're going to talk a little bit about that I'm also currently a devr moderator at devhub my focus is on retention which I think pulls all this together so we'll get into it why should you actually trust what I'm going to say today um and it's really kind of more than just that I have experience in the ecosystem uh first off uh I do actually have an extensive background in Psychology just because I'm a developer doesn't mean I I don't do other things but I will tell you what I make a mean pastel denata so if you guys know who frol is I we we're the best ones you've ever had uh also I'm not going to shill anything that just kidding I'm going to talk about Shard dog a little bit too all right let's get into it though why you should really actually understand and Trust what I'm going to say uh my focus has always been on understanding user behaviors and what they need and that's what we're going to kind of talk about today and talk about a little bit about marketing we don't have a ton of time so let's get right forward so what actually is this presentation well I'm going to quickly get into a brief history of when kind of marketing turned to crap and why we think that the open web can fix that uh how selling became kind of a scam for a lot of things nothing really felt real anymore with marketing and where the future actually of this kind of goes it's going to feel like you're hidden here hopefully there we go all right so this is kind of where marketing kind of started a little bit right it's been around for centuries and there always been some kind of marketing but really when we think about modern marketing it kind of starts with storytelling right the concept of I'm going to sell you on that whatever I'm providing to you has a feeling that you are going to be part of something but kind of that went sideways and now we get kind of something like this just wanted to read your content but nope here's sales and that's a huge problem for where marketing is kind of gone we're so caught up in always having to shove sales down your throat just because you wanted to actually access some content so these are my wonderful dogs um and this could be us this is how how it could be it could be nice in harmony um with marketing and everything else like that but it's not okay selling became a scam uh web 2 marketing really became about constantly just harvesting your data it became about you know invading your privacy and more and more as we become conscious of how our privacy is getting invaded that we've started to back away think about like the things that you actually buy online that started to kind of move to the side a little bit and the TV and internet kind of ruined all of this especially right everything's about bombarding your senses right so everything is an ad uh no matter where you go no matter what you're watching whether even if it's on Netflix there's ads in the background it's non-stop there's no more autonomy on how you feel anymore and that's a really big piece of the we've lost that part of where we are in control of our own experiences so instead you kind of feel like this right so you go through and we've given up our privacy for some free stuff and we just look ridiculous that's also my dog all right so now what so the model that we start to think about both at Shard do and at devhub is really thinking about the user in a different standpoint about how do we start to model mechanisms around again autonomous behaviors and you don't know what that means means that how does the end user feel in control of their actual experience so the example that I always like to give is fan clubs uh I'm on the older side so be remember back from like mailin fan clubs if you don't know what that is I'm sorry um but mailin fan clubs you used to be able to actually mail in to like a band and You' be pay a certain amount of money every year and you get like merch and stuff like that early access to tickets but you felt in control of that experience you had to actually opt into it you would sign up for it and be part of it so you felt good okay web 3 though marketing can actually start to do this and web 3 marketing really is more about actually taking that approach of having that autonomous behavior and going a step further so we believe to stop marketing start engaging and that's what we're doing over at devhub is that now the focus is no longer just about let's sell you something on why near is the best developer experience which it is right we all know it that's that's why we're here but we want to actually start to engage you as a user and better understand what do you need and how do we help you be successful instead of us trying to put our product to you so here's where we're kind of at right privacy has started to go away kind of as I was alluding to before privacy has gone right out the window yet as we've gone further down this pacing now with you know what stuff that's Apple's doing and Google and the likes and even Facebook at times you know they are essentially providing Moes for themselves by making things more restrictive yet still your privacy is invaded by them so we need to really start to look at how do we start to change that perception of what it is actually to be a user within a particular ecosystem product anything else so the first part of that is reputation so reputation we believe is the key to actually allowing you to start to have more autonomy as a user and reputation does not have to be kyc does not have to be where you have to get doxed and that's the part where I think sometimes people get confused right where if you start to be behave a certain way and the different interactions you start to have right you get fed in current web 2 you get fed all these different ads and your privacy starts to go away but what if we could kind of go the other way where we say look if we don't have to actually build trust through doxing if I don't have to show you so many ads if I don't have to invade your privacy can I still build your reputation and in web 3 we can do that because of your activities on chain that can be verified and uh followed up on so I'm sorry I had to see this you have to see this I was uh using AI to come up with different memes and I got this scary image so sleep well tonight with this one enjoy but again I think the idea you get it hopefully if you can actually use reputation on the blockchain we can do something really interesting so here's the meat of really kind of what this presentation is we want to foster a culture of of optin and genuine engagement in web 3 okay as you can see one of my dogs is not opting into what he is saying but we want to allow that to happen the reason why is because when you just track different behaviors it doesn't really feel good right if you think about your experience again everyone has this talk where you say oh I was just talking about X and now I se an ad for it right it's like how does that happen well that doesn't make you feel good and that feedback really isn't useful to anybody so on web 3 though and you say well where did all this data go well you can actually still store some data because again we can look at your onchain behavior and start to form possibly a profile that is actually meaningful about who you are so and the reason why we say this is a little bit different is because you're actually in control and the more in control of your own data and your ability to opt in you are much more likely to be loyal to a product or to a resource than if you were the other way around so if we're forcing you to be and you have to opt out now all of a sudden it's a completely different experience for you the concept here is and I'm going to keep saying it autonomy leads to retention okay so again letting the user feel in control leads to retention okay so how does this fit into devhub so um at devhub again our goal is to bring in developers we want more developers in the ecosystem we want you to be here we want you to be happy we want you to stick around and build something for the long term one of the ways that we can start to do that is look at again onchain track tracking and your user engagement are you actually deploying contracts are you building components you know what what are you actually doing on the chain and especially now with again like boss components and everything else we get a really nice picture of how active you are in the developer Community just as a builder secondarily we can start to use actual nfts as a marketing strategy so you start to attend different groups right maybe you're part of the infrastructure group maybe you're part of the ZK group and now we can award you an nft for participating as part of that you're building a profile we don't need to know who you are you don't have to be docs I don't need to know your name I don't need to know where you live I don't need know anything else about you your username can be I love kittens and that's great it doesn't matter we know that maybe you are a engaged Builder because you've collected all of these nfts for different groups and participating and your shipping code on chain we can also start to look at reputation in another way too that comes from challenges so at devhub we're going to start introducing soon challenges where you can actually start to it's not really competition necessarily but it's your own you know can I complete a task can I can I figure out a puzzle things like that we start to see where that starts to get put together different events like I just mentioned you participating in groups and then contributions so devhub is all about being able to actually contribute and again whether it's earning financially or otherwise you can actually go onto the devhub website and you can actually start to become a contributor and that's a really powerful piece because now again you are opting in to be part of our community you are opting in to be in control of what you actually put out there and if you don't maybe you have two or three different wallets that you're using that's okay because those can have different reputations so here's our journey that we're looking at uh at devhub and we think that this is again where this all kind of comes together whether you start here like today at a hackathon or come through an educational Channel like our near campus or you know once you go from there it's about how do we start to engage you and make sure that you feel part of the ecosystem and you feel welcome and that comes from again being able to actually participate as a contributor to the broader ecosystem most people are here because you believe in the open web in some source and so this is an opportunity for you to actually start to be engaged in that how do we start to look at different continued actions whether it's bite-sized engagement whether it's actually again challenges whatever we might start start to put out there for you you can start to become more engaged by again earning Tok earning nfts or whatever it might be and build a reputation actually going back to my previous slide SL that buildup of reputation is so important this following up so now that you've opted in now we can actually start to go back and leverage some things that maybe are still web too whether it's social media email whatever that might be and reach back out to you the difference there is now you've already engaged you are a willing participant into the ecosystem it's something that you want to be part of so as long as we're doing our job providing you relevant information in that followup now again this is going to hopefully strengthen how you feel towards what you're doing on near this applies to any project so if you have a project that has any kind of community when you think about how do you start to actually integrate that Community into it these are the type of skills that you want to be able to have and again reputation building as I've been talking about so let me kind of end near here okay you're building an Engaged audience okay you're not just there to have people buy your stuff and that's the biggest difference when you have people who are there to actually engage in with what you're doing versus me trying to sell you anything now we're actually building Community I'm going to build a lifelong user hopefully and now you have a reason to come back that feels natural and you feels of your own valtion which is hugely important okay as I said made quote of this autonomy leads to retention the more the more I make you feel like that you are ownership of everything that you're doing on chain and interacting with our community and you feel strongly about that you are going to stay around and that's what we really want that's what we hope to provide for you at devhub and that's what we try to do with my product uh Shard du I'll end here uh maybe not there we go uh if you have questions I please do not hesitate to reach out to me on Twitter or X whatever you call it um you can see my project at Shard doog and see how we're doing this you can also please please follow near devhub uh we're doing a lot of really great things with the developer Community besides just hackathons like this uh a lot of great resources there please take the time to check that out uh and again don't hesitate to ever ask me some questions and I appreciate your time uh this was a lot of fun even though it was fast thanks he","transcript_synced_at":"2026-11-03T06:19:00.570Z","segments":[{"start_seconds":0,"text":"very excited to welcome a an OG to the stage we've got Joe Bano Shard dog the","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=0s"},{"start_seconds":7,"text":"man the myth the legend everybody knows him and he's a big part of our ecosystem he's going to be talking to us about","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=7s"},{"start_seconds":14,"text":"marketing through web three mechanisms at Dev Hub and Beyond let's welcome Shard dog to the","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=14s"},{"start_seconds":22,"text":"stage thank you all right all right thank you I appreciate you guys coming I'll try to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=22s"},{"start_seconds":30,"text":"bring a little bit more energy I know it's the end of the day I know people are tired everything else uh so yeah so let's get right into it uh first off uh","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=30s"},{"start_seconds":39,"text":"I'm Joe uh so if you don't know who I am uh that's perfectly okay uh I started in the ecosystem as co-host of already","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=39s"},{"start_seconds":46,"text":"layer one podcast I'm a developer uh I co-founded Shard dog if you don't know what that is it's a web three marketing platform we're going to talk a little","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=46s"},{"start_seconds":54,"text":"bit about that I'm also currently a devr moderator at devhub my focus is on retention which I think pulls all this","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=54s"},{"start_seconds":62,"text":"together so we'll get into it why should you actually trust what I'm going to say today um and it's really kind of more than just that I have experience in the","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=62s"},{"start_seconds":70,"text":"ecosystem uh first off uh I do actually have an extensive background in Psychology just because I'm a developer","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=70s"},{"start_seconds":77,"text":"doesn't mean I I don't do other things but I will tell you what I make a mean pastel denata so if you guys know who","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=77s"},{"start_seconds":85,"text":"frol is I we we're the best ones you've ever had uh also I'm not going to shill anything that just kidding I'm going to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=85s"},{"start_seconds":92,"text":"talk about Shard dog a little bit too all right let's get into it though why you should really actually understand and Trust what I'm going to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=92s"},{"start_seconds":99,"text":"say uh my focus has always been on understanding user behaviors and what they need and that's what we're going to kind of talk about today and talk about","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=99s"},{"start_seconds":107,"text":"a little bit about marketing we don't have a ton of time so let's get right forward so what actually is this presentation well I'm going to quickly","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=107s"},{"start_seconds":115,"text":"get into a brief history of when kind of marketing turned to crap and why we think that the open web can fix that uh","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=115s"},{"start_seconds":123,"text":"how selling became kind of a scam for a lot of things nothing really felt real anymore with marketing and where the future actually of this kind of goes","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=123s"},{"start_seconds":132,"text":"it's going to feel like you're hidden here hopefully there we go all right so this","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=132s"},{"start_seconds":141,"text":"is kind of where marketing kind of started a little bit right it's been around for centuries and there always been some kind of marketing but really when we think about modern marketing it","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=141s"},{"start_seconds":149,"text":"kind of starts with storytelling right the concept of I'm going to sell you on that whatever I'm providing to you has a","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=149s"},{"start_seconds":157,"text":"feeling that you are going to be part of something but kind of that went sideways","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=157s"},{"start_seconds":165,"text":"and now we get kind of something like this just wanted to read your content but nope here's sales and that's a huge","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=165s"},{"start_seconds":173,"text":"problem for where marketing is kind of gone we're so caught up in always having to shove sales down your throat just because you wanted to actually access","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=173s"},{"start_seconds":181,"text":"some content so these are my wonderful dogs um and this could be us this is how how it could be it could be nice in harmony","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=181s"},{"start_seconds":190,"text":"um with marketing and everything else like that but it's not okay selling became a scam uh web 2","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=190s"},{"start_seconds":197,"text":"marketing really became about constantly just harvesting your data it became about you know invading your privacy and","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=197s"},{"start_seconds":204,"text":"more and more as we become conscious of how our privacy is getting invaded that we've started to back away think about like the things that you actually buy","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=204s"},{"start_seconds":213,"text":"online that started to kind of move to the side a little bit and the TV and internet kind of ruined all of this especially right","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=213s"},{"start_seconds":220,"text":"everything's about bombarding your senses right so everything is an ad uh no matter where you go no matter what you're watching whether even if it's on","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=220s"},{"start_seconds":228,"text":"Netflix there's ads in the background it's non-stop there's no more autonomy on how you feel anymore and that's a","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=228s"},{"start_seconds":236,"text":"really big piece of the we've lost that part of where we are in control of our own experiences so instead you kind of feel","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=236s"},{"start_seconds":245,"text":"like this right so you go through and we've given up our privacy for some free stuff and we just look","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=245s"},{"start_seconds":251,"text":"ridiculous that's also my dog all right so now what so the model that we start to think about both at Shard do and at","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=251s"},{"start_seconds":260,"text":"devhub is really thinking about the user in a different standpoint about how do we start to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=260s"},{"start_seconds":267,"text":"model mechanisms around again autonomous behaviors and you don't know what that means means that how does the end user","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=267s"},{"start_seconds":275,"text":"feel in control of their actual experience so the example that I always like to give is fan clubs uh I'm on the older side so be remember back from like","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=275s"},{"start_seconds":284,"text":"mailin fan clubs if you don't know what that is I'm sorry um but mailin fan clubs you used to be able to actually","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=284s"},{"start_seconds":291,"text":"mail in to like a band and You' be pay a certain amount of money every year and you get like merch and stuff like that early access to tickets but you felt in","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=291s"},{"start_seconds":300,"text":"control of that experience you had to actually opt into it you would sign up for it and be part of it so you felt","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=300s"},{"start_seconds":309,"text":"good okay web 3 though marketing can actually start to do this and web 3 marketing really is more about actually","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=309s"},{"start_seconds":317,"text":"taking that approach of having that autonomous behavior and going a step further so we believe to stop marketing","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=317s"},{"start_seconds":325,"text":"start engaging and that's what we're doing over at devhub is that now the focus is no longer just about let's sell","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=325s"},{"start_seconds":332,"text":"you something on why near is the best developer experience which it is right we all know it that's that's why we're here but we want to actually start to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=332s"},{"start_seconds":340,"text":"engage you as a user and better understand what do you need and how do we help you be successful instead of us","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=340s"},{"start_seconds":348,"text":"trying to put our product to you so here's where we're kind of at right privacy has started to go away","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=348s"},{"start_seconds":357,"text":"kind of as I was alluding to before privacy has gone right out the window yet as we've gone further down this","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=357s"},{"start_seconds":364,"text":"pacing now with you know what stuff that's Apple's doing and Google and the likes and even Facebook at times you","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=364s"},{"start_seconds":371,"text":"know they are essentially providing Moes for themselves by making things more restrictive yet still your privacy is","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=371s"},{"start_seconds":380,"text":"invaded by them so we need to really start to look at how do we start to change that perception of what it is","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=380s"},{"start_seconds":388,"text":"actually to be a user within a particular ecosystem product anything else so the first part of that is","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=388s"},{"start_seconds":397,"text":"reputation so reputation we believe is the key to actually allowing you to start to have","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=397s"},{"start_seconds":404,"text":"more autonomy as a user and reputation does not have to be kyc does not have to be where you have to get doxed and","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=404s"},{"start_seconds":413,"text":"that's the part where I think sometimes people get confused right where if you start to be behave a certain way and the","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=413s"},{"start_seconds":421,"text":"different interactions you start to have right you get fed in current web 2 you get fed all these different ads and your privacy starts to go away but what if we","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=421s"},{"start_seconds":429,"text":"could kind of go the other way where we say look if we don't have to actually build trust through doxing if I don't","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=429s"},{"start_seconds":437,"text":"have to show you so many ads if I don't have to invade your privacy can I still build your reputation and in web 3 we","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=437s"},{"start_seconds":444,"text":"can do that because of your activities on chain that can be verified and uh followed up","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=444s"},{"start_seconds":452,"text":"on so I'm sorry I had to see this you have to see this I was uh using AI to come up with different memes and I got","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=452s"},{"start_seconds":459,"text":"this scary image so sleep well tonight with this one enjoy but again I think the idea you get it hopefully if you can","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=459s"},{"start_seconds":467,"text":"actually use reputation on the blockchain we can do something really interesting so here's the meat of really","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=467s"},{"start_seconds":474,"text":"kind of what this presentation is we want to foster a culture of of optin and genuine engagement in web","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=474s"},{"start_seconds":483,"text":"3 okay as you can see one of my dogs is not opting into what he is saying but we want to allow that to happen the reason","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=483s"},{"start_seconds":491,"text":"why is because when you just track different behaviors it doesn't really feel good right if you think about your","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=491s"},{"start_seconds":498,"text":"experience again everyone has this talk where you say oh I was just talking about X and now I se an ad for it right","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=498s"},{"start_seconds":507,"text":"it's like how does that happen well that doesn't make you feel good and that feedback really isn't useful to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=507s"},{"start_seconds":516,"text":"anybody so on web 3 though and you say well where did all this data go well you can actually still store some data because again we can look at your","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=516s"},{"start_seconds":525,"text":"onchain behavior and start to form possibly a profile that is actually meaningful about who you","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=525s"},{"start_seconds":533,"text":"are so and the reason why we say this is a little bit different is because you're actually in control and the more in","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=533s"},{"start_seconds":540,"text":"control of your own data and your ability to opt in you are much more likely to be loyal to a product or to a","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=540s"},{"start_seconds":548,"text":"resource than if you were the other way around so if we're forcing you to be and you have to opt out now all of a sudden","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=548s"},{"start_seconds":556,"text":"it's a completely different experience for you the concept here is and I'm going to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=556s"},{"start_seconds":567,"text":"keep saying it autonomy leads to retention okay so again letting the user feel in control leads to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=567s"},{"start_seconds":577,"text":"retention okay so how does this fit into devhub so um at devhub again our goal is to bring in developers we want more","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=577s"},{"start_seconds":586,"text":"developers in the ecosystem we want you to be here we want you to be happy we want you to stick around and build something for the long term one of the","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=586s"},{"start_seconds":595,"text":"ways that we can start to do that is look at again onchain track tracking and your user engagement are you actually","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=595s"},{"start_seconds":602,"text":"deploying contracts are you building components you know what what are you actually doing on the chain and","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=602s"},{"start_seconds":611,"text":"especially now with again like boss components and everything else we get a really nice picture of how active you are in the developer Community just as a","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=611s"},{"start_seconds":619,"text":"builder secondarily we can start to use actual nfts as a marketing strategy so you start to attend different groups","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=619s"},{"start_seconds":627,"text":"right maybe you're part of the infrastructure group maybe you're part of the ZK group and now we can award you","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=627s"},{"start_seconds":633,"text":"an nft for participating as part of that you're building a profile we don't need to know who you are you don't have to be docs I don't need to know your name I","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=633s"},{"start_seconds":642,"text":"don't need to know where you live I don't need know anything else about you your username can be I love kittens and that's great it doesn't matter we know","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=642s"},{"start_seconds":649,"text":"that maybe you are a engaged Builder because you've collected all of these nfts for different groups and participating and your shipping code on","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=649s"},{"start_seconds":658,"text":"chain we can also start to look at reputation in another way too that comes from challenges so at devhub we're going to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=658s"},{"start_seconds":667,"text":"start introducing soon challenges where you can actually start to it's not really competition necessarily but it's","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=667s"},{"start_seconds":675,"text":"your own you know can I complete a task can I can I figure out a puzzle things like that we start to see where that starts to get put together different","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=675s"},{"start_seconds":683,"text":"events like I just mentioned you participating in groups and then contributions so devhub is all about being able to actually contribute and","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=683s"},{"start_seconds":692,"text":"again whether it's earning financially or otherwise you can actually go onto the devhub website and you can actually start to become a contributor and that's","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=692s"},{"start_seconds":701,"text":"a really powerful piece because now again you are opting in to be part of our community you are opting in to be in","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=701s"},{"start_seconds":708,"text":"control of what you actually put out there and if you don't maybe you have two or three different wallets that you're using that's okay because those","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=708s"},{"start_seconds":717,"text":"can have different reputations so here's our journey that we're looking at uh at devhub and we think that this","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=717s"},{"start_seconds":726,"text":"is again where this all kind of comes together whether you start here like today at a hackathon or come through an","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=726s"},{"start_seconds":732,"text":"educational Channel like our near campus or you know once you go from there it's about how do we start to engage you and make sure that you feel part of the","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=732s"},{"start_seconds":741,"text":"ecosystem and you feel welcome and that comes from again being able to actually participate as a contributor to the broader ecosystem","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=741s"},{"start_seconds":749,"text":"most people are here because you believe in the open web in some source and so this is an opportunity for you to actually start to be engaged in that how","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=749s"},{"start_seconds":758,"text":"do we start to look at different continued actions whether it's bite-sized engagement whether it's actually again challenges whatever we","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=758s"},{"start_seconds":765,"text":"might start start to put out there for you you can start to become more engaged by again earning Tok earning nfts or","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=765s"},{"start_seconds":774,"text":"whatever it might be and build a reputation actually going back to my previous slide SL that buildup of reputation is so important this","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=774s"},{"start_seconds":783,"text":"following up so now that you've opted in now we can actually start to go back and leverage some things that maybe are","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=783s"},{"start_seconds":790,"text":"still web too whether it's social media email whatever that might be and reach back out to you the difference there is","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=790s"},{"start_seconds":799,"text":"now you've already engaged you are a willing participant into the ecosystem it's something that you want to be part of so as long as we're doing our job","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=799s"},{"start_seconds":808,"text":"providing you relevant information in that followup now again this is going to hopefully strengthen how you feel","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=808s"},{"start_seconds":816,"text":"towards what you're doing on near this applies to any project so if you have a project that has any kind of community","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=816s"},{"start_seconds":824,"text":"when you think about how do you start to actually integrate that Community into it these are the type of skills that you want to be able to have and again","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=824s"},{"start_seconds":833,"text":"reputation building as I've been talking about so let me kind of end near here","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=833s"},{"start_seconds":839,"text":"okay you're building an Engaged audience okay you're not just there to have people buy your stuff and that's the biggest difference when you have people","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=839s"},{"start_seconds":848,"text":"who are there to actually engage in with what you're doing versus me trying to sell you anything now we're actually","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=848s"},{"start_seconds":856,"text":"building Community I'm going to build a lifelong user hopefully and now you have a reason to come back that feels natural","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=856s"},{"start_seconds":863,"text":"and you feels of your own valtion which is hugely important okay as I said made quote of this autonomy leads to","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=863s"},{"start_seconds":871,"text":"retention the more the more I make you feel like that you are ownership of everything that you're doing on chain and interacting with our community and","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=871s"},{"start_seconds":879,"text":"you feel strongly about that you are going to stay around and that's what we really want that's what we hope to provide for you at devhub and that's","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=879s"},{"start_seconds":888,"text":"what we try to do with my product uh Shard du I'll end here uh maybe not there we go uh if you","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=888s"},{"start_seconds":897,"text":"have questions I please do not hesitate to reach out to me on Twitter or X whatever you call it um you can see my project at Shard doog and see how we're","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=897s"},{"start_seconds":905,"text":"doing this you can also please please follow near devhub uh we're doing a lot of really great things with the developer Community besides just","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=905s"},{"start_seconds":913,"text":"hackathons like this uh a lot of great resources there please take the time to check that out uh and again don't","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=913s"},{"start_seconds":920,"text":"hesitate to ever ask me some questions and I appreciate your time uh this was a lot of fun even though it was fast","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=920s"},{"start_seconds":927,"text":"thanks","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=927s"},{"start_seconds":944,"text":"he","url":"https://www.youtube.com/watch?v=8prTf3LQGiM&t=944s"}],"youtube_url":"https://youtube.com/watch?v=8prTf3LQGiM","url":"https://near-pedia.xyz/videos/8prTf3LQGiM"}